Our Origin
Born from Vietnam's nature-loving trail running community in 2020, our founder Markus and a few other athletes felt the need for natural and delicious nutrition.
Our team spent a year sourcing the best Vietnamese ingredients to create unique flavors that are still familiar to Asian culture.
Furthermore, the use of single-use plastic packaging is unacceptable to us, so we experimented with the most eco-friendly materials that fit our vision:
To do good for both people and the planet!
Company Expansion
After building our own factory in the suburbs of Hanoi, acquiring machinery, and finding excellent team members, we began expanding our business in Vietnam in 2022.
Our energy bar brand entered the market. We then expanded to Singapore, Hong Kong, and Cambodia shortly after. By the end of 2022, we expanded to the Philippines and launched our Protein Bar product line.
Achieving Our Mission
We strive to bring more sports nutrition products to the sports market.
We are constantly innovating to partner with more farmers in Vietnam, design more appealing nutritional products, and find better partners to collaborate with.
We are making progress on our journey to get closer to our goal of becoming the leading nutrition brand in Southeast Asia.